OverviewDemographicsEarningsIndustryHousing

Broadland

Economic profile. Data last updated 2026-03-28.

Broadland supports 51,840 workplace jobs with median earnings 7% below the England average. Productivity (GVA per job) is ranked 5th of 391 local authorities.

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Population

138,157

↑ 11.0%

England: 58,620,101

Workplace Jobs

51,840

Median Annual Earnings

£30,920

227th of 348

England: £33,080

Median House Price

£257,511

↑ 1.8%227th of 348

England: £290,000

Price-to-Earnings

8.3x

GVA per Job

£74,129

5th of 391

England: £63,763

Source: ONS, Nomis, HM Land Registry, 2024-2025·Last updated March 2026

Demographics & Population

Mid-year population estimates (2024) and Census 2021 age profile.

Mid-year population estimate of 138,157. Population has grown by 11.0% over five years. Working-age population (58.0%) is below the England average.

Population

138,157

England: 58,620,101

Working-Age (16-64)

58.0%

England: 62.9%

Under 16

16.0%

Over 65

26.0%

Source: ONS Mid-Year Population Estimates, Census 2021, 2024·Last updated March 2026

Earnings & Income

Gross annual earnings distribution, 2025.

Median annual earnings of £30,920 are below the England median of £33,080.

Median Annual

£30,920

England: £33,080

10th Percentile

£10,660

90th Percentile

N/A

90/10 Ratio

N/A

Gender Pay Gap

The gender pay gap is 41.4% (male median £38,839, female median £22,742). This is significantly above the England gap of 28.2%.

Gender Pay Gap

41.4%

England: 28.2%

Source: ASHE via Nomis, 2025·Last updated March 2026

Industry Structure

Location quotients and shift-share analysis for Broadland's economy.

The most specialised sectors are Mining & quarrying (LQ 6.42) and Agriculture, forestry & fishing (LQ 4.77). Financial & insurance shows the strongest local competitive advantage. Accommodation & food service underperforms its national sectoral trend.

Largest Sector

Financial & insurance

Most Specialised

Mining & quarrying

England: LQ 6.42

Fastest Growing

Financial & insurance

Specialised Sectors

5

England: LQ > 1.25

Source: BRES via Nomis, 2020-2024·Last updated March 2026

Housing & Property Market

Estimated house prices for Broadland vs England, 2015-2025.

The median house price of £257,511 is below the England median of £290,000. The price-to-earnings ratio is 8.3x. Prices have risen 1.8% over the past year.

Median Price

£257,511

England: £290,000

Price-to-Earnings

8.3x

12-Month Change

1.8%

Source: HM Land Registry, Census 2021, 2015-2025·Last updated March 2026

Benchmark to national figures

Comparing Broadland to England and Great Britain averages.

Broadland's median earnings of £30,920 are 6% below the England average of £32,909. House prices are 6% below the England median. The claimant rate of 2.1% is lower than the GB average of 3.5%.

Median earnings

£30,920

England: £32,909(6% below)
GB: £32,401(5% below)

Median house price

£257,511

England: £274,076(6% below)
GB: £269,841(5% below)

Claimant rate

2.1%

England: 3.6%(1.5pp lower)
GB: 3.5%(1.4pp lower)

GVA per job

£74,129

England: £61,178(21% above)
GB: £61,125(21% above)

Working-age population

58.0%

England: 62.1%(4.1pp lower)
GB: 61.9%(3.9pp lower)

Population change (5yr)

11.0%

England: 11.5%(0.5pp lower)
GB: 10.3%(0.7pp higher)

Country averages computed from local authority-level data (England: 294 LAs, GB: 348 LAs). May differ slightly from official published national statistics.