Cannock Chase

Economic profile. Data last updated 2026-03-28.

Cannock Chase supports 38,380 workplace jobs with median earnings 9% below the England average. The claimant rate (3.2%) is lower than the England average of 4.1%. Productivity (GVA per job) is ranked 305th of 391 local authorities.

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Workplace Jobs

38,380

Claimant Rate

3.2%

England: 4.1%

Median Annual Earnings

£30,178

259th of 348

England: £33,080

Median House Price

£251,331

1.8%

England: £290,000

Price-to-Earnings

8.3x

GVA per Job

£57,201

England: £63,763

Source: ONS, Nomis, HM Land Registry, 2024-2025·Last updated March 2026

Employment & Labour Market

Monthly claimant count rate over the past 3 years.

Source: Claimant Count via Nomis, BRES, 2020-2026·Last updated March 2026

Industry Structure

Location quotients and shift-share analysis for Cannock Chase's economy.

The most specialised sectors are Wholesale & retail trade (LQ 1.85) and Transport & storage (LQ 1.72). Wholesale & retail trade shows the strongest local competitive advantage. Transport & storage underperforms its national sectoral trend.

Largest Sector

Wholesale & retail trade

Most Specialised

Wholesale & retail trade

England: LQ 1.85

Fastest Growing

Wholesale & retail trade

Specialised Sectors

4

England: LQ > 1.25

Source: BRES via Nomis, 2020-2024·Last updated March 2026

Economic Output

Estimated Gross Value Added for Cannock Chase, derived from sector employment and national productivity ratios.

Total GVA

£2.2bn

GVA per Job

£57,201

England: £63,763

Productivity Rank

305

305th of 391

Top GVA Sector

Wholesale & retail trade

Estimates based on national GVA-per-job ratios applied to local sector employment (BRES). Indicative only. See Methodology for details.

Earnings & Income

Gross annual earnings distribution, 2025.

Median annual earnings of £30,178 are below the England median of £33,080.

Median Annual

£30,178

England: £33,080

10th Percentile

£12,126

90th Percentile

N/A

90/10 Ratio

N/A

Source: ASHE via Nomis, 2025·Last updated March 2026

Skills & Qualifications

Census 2021 highest qualification and occupation data.

Source: Census 2021, ONS

Demographics

Census 2021 population by age band.

The population is 100,519 with 63.7% of working age. The dependency ratio is 57%.

Population

100,519

Working-Age %

63.7%

Dependency Ratio

57%

Working-Age Pop.

64,021

Source: Census 2021, ONS·Last updated 2021

Commuting & Travel to Work

Census 2021 method of travel to work for Cannock Chase residents.

19.5% of residents work from home (below the national average). The most common commute method is driving a car or van (64%).

Total Commuters

48,877

Work from Home

19.5%

Source: Census 2021 TS061, ONS·Last updated 2021

Business Environment

Active enterprises in Cannock Chase from the UK Business Counts dataset.

3,415 active enterprises operate in this area. The business base has declined by 4.2% over three years. 74.5% of enterprises have fewer than 5 employees.

Active Enterprises

3,415

3-Year Growth

-4.2%

4.2%

Share of England

0.1%

Source: UK Business Counts via Nomis, 2024·Last updated March 2026

Housing & Property Market

Estimated house prices for Cannock Chase vs England, 2015-2025.

The median house price of £251,331 is below the England median of £290,000. The price-to-earnings ratio is 8.3x. Prices have risen 1.8% over the past year.

Median Price

£251,331

England: £290,000

Price-to-Earnings

8.3x

12-Month Change

1.8%

Source: HM Land Registry, Census 2021, 2015-2025·Last updated March 2026

Place & Deprivation

Index of Multiple Deprivation 2019. Cannock Chase is ranked 126 out of 317 local authorities (1 = most deprived).

Ranked 126th of 317 local authorities on the IMD (1 = most deprived). The most challenging domain is Education, Skills & Training (ranked 37th), while Barriers to Housing & Services ranks comparatively better (273rd).

IMD Rank

126 / 317

IMD Score

20.4

Deprivation Percentile

61th

Source: MHCLG English Indices of Deprivation, 2019·Last updated 2019

Impact Calculator

Estimate the economic impact of investment or job creation in Cannock Chase using regional input-output multipliers.

Source: Derived from ONS Supply-Use Tables, regionalized via SLQ, 2019·Last updated March 2026