King's Lynn and West Norfolk

Economic profile. Data last updated 2026-03-28.

King's Lynn and West Norfolk supports 59,845 workplace jobs with median earnings 8% below the England average. The claimant rate (3.0%) is lower than the England average of 4.1%.

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Workplace Jobs

59,845

Claimant Rate

3.0%

England: 4.1%

Median Annual Earnings

£30,581

242nd of 348

England: £33,080

Median House Price

£254,688

1.8%

England: £290,000

Price-to-Earnings

8.3x

GVA per Job

£60,811

England: £63,763

Source: ONS, Nomis, HM Land Registry, 2024-2025·Last updated March 2026

Employment & Labour Market

Monthly claimant count rate over the past 3 years.

Source: Claimant Count via Nomis, BRES, 2020-2026·Last updated March 2026

Industry Structure

Location quotients and shift-share analysis for King's Lynn and West Norfolk's economy.

The most specialised sectors are Agriculture, forestry & fishing (LQ 9.86) and Mining & quarrying (LQ 2.96). Administrative & support services shows the strongest local competitive advantage. Human health & social work underperforms its national sectoral trend.

Largest Sector

Wholesale & retail trade

Most Specialised

Agriculture, forestry & fishing

England: LQ 9.86

Fastest Growing

Administrative & support services

Specialised Sectors

5

England: LQ > 1.25

Source: BRES via Nomis, 2020-2024·Last updated March 2026

Economic Output

Estimated Gross Value Added for King's Lynn and West Norfolk, derived from sector employment and national productivity ratios.

Total GVA

£3.6bn

GVA per Job

£60,811

England: £63,763

Productivity Rank

170

170th of 391

Top GVA Sector

Real estate

Estimates based on national GVA-per-job ratios applied to local sector employment (BRES). Indicative only. See Methodology for details.

Earnings & Income

Gross annual earnings distribution, 2025.

Median annual earnings of £30,581 are below the England median of £33,080.

Median Annual

£30,581

England: £33,080

10th Percentile

£11,618

90th Percentile

N/A

90/10 Ratio

N/A

Source: ASHE via Nomis, 2025·Last updated March 2026

Skills & Qualifications

Census 2021 highest qualification and occupation data.

Source: Census 2021, ONS

Demographics

Census 2021 population by age band.

The population is 154,325 with 58.6% of working age. The dependency ratio is 70.5% (above average, indicating a relatively older or younger population).

Population

154,325

Working-Age %

58.6%

Dependency Ratio

70.5%

Working-Age Pop.

90,506

Source: Census 2021, ONS·Last updated 2021

Commuting & Travel to Work

Census 2021 method of travel to work for King's Lynn and West Norfolk residents.

20.5% of residents work from home (below the national average). The most common commute method is driving a car or van (60%).

Total Commuters

69,222

Work from Home

20.5%

Source: Census 2021 TS061, ONS·Last updated 2021

Business Environment

Active enterprises in King's Lynn and West Norfolk from the UK Business Counts dataset.

5,670 active enterprises operate in this area. The business base has grown by 0.3% over three years. 75.9% of enterprises have fewer than 5 employees.

Active Enterprises

5,670

3-Year Growth

0.3%

0.3%

Share of England

0.2%

Source: UK Business Counts via Nomis, 2024·Last updated March 2026

Housing & Property Market

Estimated house prices for King's Lynn and West Norfolk vs England, 2015-2025.

The median house price of £254,688 is below the England median of £290,000. The price-to-earnings ratio is 8.3x. Prices have risen 1.8% over the past year.

Median Price

£254,688

England: £290,000

Price-to-Earnings

8.3x

12-Month Change

1.8%

Source: HM Land Registry, Census 2021, 2015-2025·Last updated March 2026

Place & Deprivation

Index of Multiple Deprivation 2019. King's Lynn and West Norfolk is ranked 79 out of 317 local authorities (1 = most deprived).

Ranked 79th of 317 local authorities on the IMD (1 = most deprived). The most challenging domain is Education, Skills & Training (ranked 17th), while Crime ranks comparatively better (252nd).

IMD Rank

79 / 317

IMD Score

23.7

Deprivation Percentile

75th

Source: MHCLG English Indices of Deprivation, 2019·Last updated 2019

Impact Calculator

Estimate the economic impact of investment or job creation in King's Lynn and West Norfolk using regional input-output multipliers.

Source: Derived from ONS Supply-Use Tables, regionalized via SLQ, 2019·Last updated March 2026