Malvern Hills
Economic profile. Data last updated 2026-03-28.
Malvern Hills supports 28,555 workplace jobs with median earnings 15% below the England average. The claimant rate (2.4%) is lower than the England average of 4.1%. Productivity (GVA per job) is ranked 332nd of 391 local authorities.
Source: ONS, Nomis, HM Land Registry, 2024-2025·Last updated March 2026
Employment & Labour Market
Monthly claimant count rate over the past 3 years.
Source: Claimant Count via Nomis, BRES, 2020-2026·Last updated March 2026
Industry Structure
Location quotients and shift-share analysis for Malvern Hills's economy.
The most specialised sectors are Agriculture, forestry & fishing (LQ 4.80) and Other service activities (LQ 2.42). Wholesale & retail trade shows the strongest local competitive advantage. Administrative & support services underperforms its national sectoral trend.
Source: BRES via Nomis, 2020-2024·Last updated March 2026
Economic Output
Estimated Gross Value Added for Malvern Hills, derived from sector employment and national productivity ratios.
Estimates based on national GVA-per-job ratios applied to local sector employment (BRES). Indicative only. See Methodology for details.
Earnings & Income
Gross annual earnings distribution, 2025.
Median annual earnings of £28,167 are below the England median of £33,080.
Source: ASHE via Nomis, 2025·Last updated March 2026
Skills & Qualifications
Census 2021 highest qualification and occupation data.
Source: Census 2021, ONS
Demographics
Census 2021 population by age band.
The population is 79,486 with 57.6% of working age. The dependency ratio is 73.6% (above average, indicating a relatively older or younger population).
Source: Census 2021, ONS·Last updated 2021
Commuting & Travel to Work
Census 2021 method of travel to work for Malvern Hills residents.
34.9% of residents work from home. The most common commute method is driving a car or van (52.1%).
Source: Census 2021 TS061, ONS·Last updated 2021
Business Environment
Active enterprises in Malvern Hills from the UK Business Counts dataset.
4,305 active enterprises operate in this area. The business base has grown by 0.7% over three years. 81.4% of enterprises have fewer than 5 employees.
Source: UK Business Counts via Nomis, 2024·Last updated March 2026
Housing & Property Market
Estimated house prices for Malvern Hills vs England, 2015-2025.
The median house price of £234,583 is significantly below the England median of £290,000. The price-to-earnings ratio is 8.3x. Prices have risen 1.8% over the past year.
Source: HM Land Registry, Census 2021, 2015-2025·Last updated March 2026
Place & Deprivation
Index of Multiple Deprivation 2019. Malvern Hills is ranked 187 out of 317 local authorities (1 = most deprived).
Ranked 187th of 317 local authorities on the IMD (1 = most deprived). The most challenging domain is Barriers to Housing & Services (ranked 59th), while Education, Skills & Training ranks comparatively better (278th).
Source: MHCLG English Indices of Deprivation, 2019·Last updated 2019
Impact Calculator
Estimate the economic impact of investment or job creation in Malvern Hills using regional input-output multipliers.
Source: Derived from ONS Supply-Use Tables, regionalized via SLQ, 2019·Last updated March 2026