Rother

Economic profile. Data last updated 2026-03-28.

Rother supports 28,825 workplace jobs with median earnings 7% below the England average. The claimant rate (3.3%) is lower than the England average of 4.1%.

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Workplace Jobs

28,825

Claimant Rate

3.3%

England: 4.1%

Median Annual Earnings

£30,790

232nd of 348

England: £33,080

Median House Price

£256,428

1.8%

England: £290,000

Price-to-Earnings

8.3x

GVA per Job

£65,296

England: £63,763

Source: ONS, Nomis, HM Land Registry, 2024-2025·Last updated March 2026

Employment & Labour Market

Monthly claimant count rate over the past 3 years.

Source: Claimant Count via Nomis, BRES, 2020-2026·Last updated March 2026

Industry Structure

Location quotients and shift-share analysis for Rother's economy.

The most specialised sectors are Financial & insurance (LQ 3.23) and Agriculture, forestry & fishing (LQ 2.89). Financial & insurance shows the strongest local competitive advantage. Human health & social work underperforms its national sectoral trend.

Largest Sector

Human health & social work

Most Specialised

Financial & insurance

England: LQ 3.23

Fastest Growing

Financial & insurance

Specialised Sectors

6

England: LQ > 1.25

Source: BRES via Nomis, 2020-2024·Last updated March 2026

Economic Output

Estimated Gross Value Added for Rother, derived from sector employment and national productivity ratios.

Total GVA

£1.9bn

GVA per Job

£65,296

England: £63,763

Productivity Rank

49

49th of 391

Top GVA Sector

Financial & insurance

Estimates based on national GVA-per-job ratios applied to local sector employment (BRES). Indicative only. See Methodology for details.

Earnings & Income

Gross annual earnings distribution, 2025.

Median annual earnings of £30,790 are below the England median of £33,080.

Median Annual

£30,790

England: £33,080

10th Percentile

N/A

90th Percentile

N/A

90/10 Ratio

N/A

Source: ASHE via Nomis, 2025·Last updated March 2026

Skills & Qualifications

Census 2021 highest qualification and occupation data.

Source: Census 2021, ONS

Demographics

Census 2021 population by age band.

The population is 93,113 with 53.9% of working age. The dependency ratio is 85.5% (above average, indicating a relatively older or younger population).

Population

93,113

Working-Age %

53.9%

Dependency Ratio

85.5%

Working-Age Pop.

50,197

Source: Census 2021, ONS·Last updated 2021

Commuting & Travel to Work

Census 2021 method of travel to work for Rother residents.

32.4% of residents work from home. The most common commute method is driving a car or van (50.6%).

Total Commuters

37,932

Work from Home

32.4%

Source: Census 2021 TS061, ONS·Last updated 2021

Business Environment

Active enterprises in Rother from the UK Business Counts dataset.

4,215 active enterprises operate in this area. The business base has grown by 2.4% over three years. 81% of enterprises have fewer than 5 employees.

Active Enterprises

4,215

3-Year Growth

2.4%

2.4%

Share of England

0.2%

Source: UK Business Counts via Nomis, 2024·Last updated March 2026

Housing & Property Market

Estimated house prices for Rother vs England, 2015-2025.

The median house price of £256,428 is below the England median of £290,000. The price-to-earnings ratio is 8.3x. Prices have risen 1.8% over the past year.

Median Price

£256,428

England: £290,000

Price-to-Earnings

8.3x

12-Month Change

1.8%

Source: HM Land Registry, Census 2021, 2015-2025·Last updated March 2026

Place & Deprivation

Index of Multiple Deprivation 2019. Rother is ranked 135 out of 317 local authorities (1 = most deprived).

Ranked 135th of 317 local authorities on the IMD (1 = most deprived). The most challenging domain is Barriers to Housing & Services (ranked 52nd), while Crime ranks comparatively better (226th).

IMD Rank

135 / 317

IMD Score

19.8

Deprivation Percentile

58th

Source: MHCLG English Indices of Deprivation, 2019·Last updated 2019

Impact Calculator

Estimate the economic impact of investment or job creation in Rother using regional input-output multipliers.

Source: Derived from ONS Supply-Use Tables, regionalized via SLQ, 2019·Last updated March 2026