OverviewDemographicsEarningsIndustryHousing

Rushmoor

Economic profile. Data last updated 2026-03-28.

Rushmoor supports 51,860 workplace jobs with median earnings broadly in line with the England average. Productivity (GVA per job) is ranked 23rd of 391 local authorities.

PDF

Population

105,751

↑ 13.2%

England: 58,620,101

Workplace Jobs

51,860

Median Annual Earnings

£33,734

131st of 348

England: £33,080

Median House Price

£280,947

↑ 1.8%131st of 348

England: £290,000

Price-to-Earnings

8.3x

GVA per Job

£68,404

23rd of 391

England: £63,763

Source: ONS, Nomis, HM Land Registry, 2024-2025·Last updated March 2026

Demographics & Population

Mid-year population estimates (2024) and Census 2021 age profile.

Mid-year population estimate of 105,751. Population has grown by 13.2% over five years, significantly above the England rate of 11.4%.

Population

105,751

England: 58,620,101

Working-Age (16-64)

65.8%

England: 62.9%

Under 16

18.9%

Over 65

15.2%

Source: ONS Mid-Year Population Estimates, Census 2021, 2024·Last updated March 2026

Earnings & Income

Gross annual earnings distribution, 2025.

Median annual earnings of £33,734 are in line with the England median of £33,080.

Median Annual

£33,734

England: £33,080

10th Percentile

N/A

90th Percentile

N/A

90/10 Ratio

N/A

Gender Pay Gap

The gender pay gap is 19.7% (male median £36,791, female median £29,551). This is significantly below the England gap of 28.2%.

Gender Pay Gap

19.7%

England: 28.2%

Source: ASHE via Nomis, 2025·Last updated March 2026

Industry Structure

Location quotients and shift-share analysis for Rushmoor's economy.

The most specialised sectors are Information & communication (LQ 3.59) and Water supply & waste management (LQ 1.74). Information & communication shows the strongest local competitive advantage. Human health & social work underperforms its national sectoral trend.

Largest Sector

Information & communication

Most Specialised

Information & communication

England: LQ 3.59

Fastest Growing

Information & communication

Specialised Sectors

4

England: LQ > 1.25

Source: BRES via Nomis, 2020-2024·Last updated March 2026

Housing & Property Market

Estimated house prices for Rushmoor vs England, 2015-2025.

The median house price of £280,947 is in line with the England median of £290,000. The price-to-earnings ratio is 8.3x. Prices have risen 1.8% over the past year.

Median Price

£280,947

England: £290,000

Price-to-Earnings

8.3x

12-Month Change

1.8%

Source: HM Land Registry, Census 2021, 2015-2025·Last updated March 2026

Benchmark to national figures

Comparing Rushmoor to England and Great Britain averages.

Rushmoor's median earnings of £33,734 are in line with the England average. The claimant rate of 3.1% is lower than the GB average of 3.5%.

Median earnings

£33,734

England: £32,909(3% above)
GB: £32,401(4% above)

Median house price

£280,947

England: £274,076(3% above)
GB: £269,841(4% above)

Claimant rate

3.1%

England: 3.6%(0.5pp lower)
GB: 3.5%

GVA per job

£68,404

England: £61,178(12% above)
GB: £61,125(12% above)

Working-age population

65.8%

England: 62.1%(3.7pp higher)
GB: 61.9%(3.9pp higher)

Population change (5yr)

13.2%

England: 11.5%(1.7pp higher)
GB: 10.3%(2.9pp higher)

Country averages computed from local authority-level data (England: 294 LAs, GB: 348 LAs). May differ slightly from official published national statistics.