OverviewDemographicsEarningsIndustryHousing

Staffordshire Moorlands

Economic profile. Data last updated 2026-03-28.

Staffordshire Moorlands supports 29,370 workplace jobs with median earnings 6% below the England average. Productivity (GVA per job) is ranked 315th of 391 local authorities.

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Population

96,651

↓ 0.3%

England: 58,620,101

Workplace Jobs

29,370

Median Annual Earnings

£31,065

221st of 348

England: £33,080

Median House Price

£258,718

↑ 1.8%221st of 348

England: £290,000

Price-to-Earnings

8.3x

GVA per Job

£56,882

315th of 391

England: £63,763

Source: ONS, Nomis, HM Land Registry, 2024-2025·Last updated March 2026

Demographics & Population

Mid-year population estimates (2024) and Census 2021 age profile.

Mid-year population estimate of 96,651. Population has declined by 0.3% over five years, significantly below the England rate of 11.4%. Working-age population (57.6%) is below the England average.

Population

96,651

England: 58,620,101

Working-Age (16-64)

57.6%

England: 62.9%

Under 16

15.4%

Over 65

27.1%

Source: ONS Mid-Year Population Estimates, Census 2021, 2024·Last updated March 2026

Earnings & Income

Gross annual earnings distribution, 2025.

Median annual earnings of £31,065 are below the England median of £33,080.

Median Annual

£31,065

England: £33,080

10th Percentile

£10,530

90th Percentile

N/A

90/10 Ratio

N/A

Gender Pay Gap

The gender pay gap is 27.9% (male median £36,578, female median £26,383).

Gender Pay Gap

27.9%

England: 28.2%

Source: ASHE via Nomis, 2025·Last updated March 2026

Industry Structure

Location quotients and shift-share analysis for Staffordshire Moorlands's economy.

The most specialised sectors are Arts, entertainment & recreation (LQ 3.75) and Agriculture, forestry & fishing (LQ 3.39). Professional, scientific & technical shows the strongest local competitive advantage. Human health & social work underperforms its national sectoral trend.

Largest Sector

Wholesale & retail trade

Most Specialised

Arts, entertainment & recreation

England: LQ 3.75

Fastest Growing

Professional, scientific & technical

Specialised Sectors

5

England: LQ > 1.25

Source: BRES via Nomis, 2020-2024·Last updated March 2026

Housing & Property Market

Estimated house prices for Staffordshire Moorlands vs England, 2015-2025.

The median house price of £258,718 is below the England median of £290,000. The price-to-earnings ratio is 8.3x. Prices have risen 1.8% over the past year.

Median Price

£258,718

England: £290,000

Price-to-Earnings

8.3x

12-Month Change

1.8%

Source: HM Land Registry, Census 2021, 2015-2025·Last updated March 2026

Benchmark to national figures

Comparing Staffordshire Moorlands to England and Great Britain averages.

Staffordshire Moorlands's median earnings of £31,065 are 6% below the England average of £32,909. House prices are 6% below the England median. The claimant rate of 2.2% is lower than the GB average of 3.5%.

Median earnings

£31,065

England: £32,909(6% below)
GB: £32,401(4% below)

Median house price

£258,718

England: £274,076(6% below)
GB: £269,841(4% below)

Claimant rate

2.2%

England: 3.6%(1.4pp lower)
GB: 3.5%(1.3pp lower)

GVA per job

£56,882

England: £61,178(7% below)
GB: £61,125(7% below)

Working-age population

57.6%

England: 62.1%(4.5pp lower)
GB: 61.9%(4.3pp lower)

Population change (5yr)

-0.3%

England: 11.5%(11.8pp lower)
GB: 10.3%(10.6pp lower)

Country averages computed from local authority-level data (England: 294 LAs, GB: 348 LAs). May differ slightly from official published national statistics.