Staffordshire Moorlands

Economic profile. Data last updated 2026-03-28.

Staffordshire Moorlands supports 29,370 workplace jobs with median earnings 6% below the England average. The claimant rate (2.2%) is lower than the England average of 4.1%. Productivity (GVA per job) is ranked 315th of 391 local authorities.

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Workplace Jobs

29,370

Claimant Rate

2.2%

England: 4.1%

Median Annual Earnings

£31,065

221st of 348

England: £33,080

Median House Price

£258,718

1.8%

England: £290,000

Price-to-Earnings

8.3x

GVA per Job

£56,882

England: £63,763

Source: ONS, Nomis, HM Land Registry, 2024-2025·Last updated March 2026

Employment & Labour Market

Monthly claimant count rate over the past 3 years.

Source: Claimant Count via Nomis, BRES, 2020-2026·Last updated March 2026

Industry Structure

Location quotients and shift-share analysis for Staffordshire Moorlands's economy.

The most specialised sectors are Arts, entertainment & recreation (LQ 3.75) and Agriculture, forestry & fishing (LQ 3.39). Professional, scientific & technical shows the strongest local competitive advantage. Human health & social work underperforms its national sectoral trend.

Largest Sector

Wholesale & retail trade

Most Specialised

Arts, entertainment & recreation

England: LQ 3.75

Fastest Growing

Professional, scientific & technical

Specialised Sectors

5

England: LQ > 1.25

Source: BRES via Nomis, 2020-2024·Last updated March 2026

Economic Output

Estimated Gross Value Added for Staffordshire Moorlands, derived from sector employment and national productivity ratios.

Total GVA

£1.7bn

GVA per Job

£56,882

England: £63,763

Productivity Rank

315

315th of 391

Top GVA Sector

Manufacturing

Estimates based on national GVA-per-job ratios applied to local sector employment (BRES). Indicative only. See Methodology for details.

Earnings & Income

Gross annual earnings distribution, 2025.

Median annual earnings of £31,065 are below the England median of £33,080.

Median Annual

£31,065

England: £33,080

10th Percentile

£10,530

90th Percentile

N/A

90/10 Ratio

N/A

Source: ASHE via Nomis, 2025·Last updated March 2026

Skills & Qualifications

Census 2021 highest qualification and occupation data.

Source: Census 2021, ONS

Demographics

Census 2021 population by age band.

The population is 95,845 with 59.1% of working age. The dependency ratio is 69.1% (above average, indicating a relatively older or younger population).

Population

95,845

Working-Age %

59.1%

Dependency Ratio

69.1%

Working-Age Pop.

56,692

Source: Census 2021, ONS·Last updated 2021

Commuting & Travel to Work

Census 2021 method of travel to work for Staffordshire Moorlands residents.

24.3% of residents work from home (below the national average). The most common commute method is driving a car or van (60.9%).

Total Commuters

45,033

Work from Home

24.3%

Source: Census 2021 TS061, ONS·Last updated 2021

Business Environment

Active enterprises in Staffordshire Moorlands from the UK Business Counts dataset.

4,050 active enterprises operate in this area. The business base has declined by 0.4% over three years. 81% of enterprises have fewer than 5 employees.

Active Enterprises

4,050

3-Year Growth

-0.4%

0.4%

Share of England

0.2%

Source: UK Business Counts via Nomis, 2024·Last updated March 2026

Housing & Property Market

Estimated house prices for Staffordshire Moorlands vs England, 2015-2025.

The median house price of £258,718 is below the England median of £290,000. The price-to-earnings ratio is 8.3x. Prices have risen 1.8% over the past year.

Median Price

£258,718

England: £290,000

Price-to-Earnings

8.3x

12-Month Change

1.8%

Source: HM Land Registry, Census 2021, 2015-2025·Last updated March 2026

Place & Deprivation

Index of Multiple Deprivation 2019. Staffordshire Moorlands is ranked 204 out of 317 local authorities (1 = most deprived).

Ranked 204th of 317 local authorities on the IMD (1 = most deprived). The most challenging domain is Living Environment (ranked 149th), while Crime ranks comparatively better (250th).

IMD Rank

204 / 317

IMD Score

15.0

Deprivation Percentile

36th

Source: MHCLG English Indices of Deprivation, 2019·Last updated 2019

Impact Calculator

Estimate the economic impact of investment or job creation in Staffordshire Moorlands using regional input-output multipliers.

Source: Derived from ONS Supply-Use Tables, regionalized via SLQ, 2019·Last updated March 2026