OverviewDemographicsEarningsIndustryHousing

Wirral

Economic profile. Data last updated 2026-03-28.

Wirral supports 103,950 workplace jobs with median earnings broadly in line with the England average. Productivity (GVA per job) is ranked 317th of 391 local authorities.

PDF

Population

328,873

↑ 3.1%

England: 58,620,101

Workplace Jobs

103,950

Median Annual Earnings

£32,959

159th of 348

England: £33,080

Median House Price

£274,492

↑ 1.8%159th of 348

England: £290,000

Price-to-Earnings

8.3x

GVA per Job

£56,775

317th of 391

England: £63,763

Source: ONS, Nomis, HM Land Registry, 2024-2025·Last updated March 2026

Demographics & Population

Mid-year population estimates (2024) and Census 2021 age profile.

Mid-year population estimate of 328,873. Population has grown by 3.1% over five years, significantly below the England rate of 11.4%. Working-age population (59.7%) is below the England average.

Population

328,873

England: 58,620,101

Working-Age (16-64)

59.7%

England: 62.9%

Under 16

17.7%

Over 65

22.5%

Source: ONS Mid-Year Population Estimates, Census 2021, 2024·Last updated March 2026

Earnings & Income

Gross annual earnings distribution, 2025.

Median annual earnings of £32,959 are in line with the England median of £33,080.

Median Annual

£32,959

England: £33,080

10th Percentile

£12,570

90th Percentile

N/A

90/10 Ratio

N/A

Gender Pay Gap

The gender pay gap is 30.2% (male median £38,596, female median £26,954). This is above the England gap of 28.2%.

Gender Pay Gap

30.2%

England: 28.2%

Source: ASHE via Nomis, 2025·Last updated March 2026

Industry Structure

Location quotients and shift-share analysis for Wirral's economy.

The most specialised sectors are Human health & social work (LQ 1.82) and Water supply & waste management (LQ 1.42). Accommodation & food service shows the strongest local competitive advantage. Professional, scientific & technical underperforms its national sectoral trend.

Largest Sector

Human health & social work

Most Specialised

Human health & social work

England: LQ 1.82

Fastest Growing

Accommodation & food service

Specialised Sectors

2

England: LQ > 1.25

Source: BRES via Nomis, 2020-2024·Last updated March 2026

Housing & Property Market

Estimated house prices for Wirral vs England, 2015-2025.

The median house price of £274,492 is below the England median of £290,000. The price-to-earnings ratio is 8.3x. Prices have risen 1.8% over the past year.

Median Price

£274,492

England: £290,000

Price-to-Earnings

8.3x

12-Month Change

1.8%

Source: HM Land Registry, Census 2021, 2015-2025·Last updated March 2026

Benchmark to national figures

Comparing Wirral to England and Great Britain averages.

Wirral's median earnings of £32,959 are in line with the England average. The claimant rate is in line with the GB average.

Median earnings

£32,959

England: £32,909
GB: £32,401(2% above)

Median house price

£274,492

England: £274,076
GB: £269,841(2% above)

Claimant rate

3.5%

England: 3.6%
GB: 3.5%

GVA per job

£56,775

England: £61,178(7% below)
GB: £61,125(7% below)

Working-age population

59.7%

England: 62.1%(2.4pp lower)
GB: 61.9%(2.2pp lower)

Population change (5yr)

3.1%

England: 11.5%(8.4pp lower)
GB: 10.3%(7.2pp lower)

Country averages computed from local authority-level data (England: 294 LAs, GB: 348 LAs). May differ slightly from official published national statistics.