Rochford

Economic profile. Data last updated 2026-03-28.

Rochford supports 23,385 workplace jobs with median earnings 15% above the England average. The claimant rate (2.3%) is lower than the England average of 4.1%. Productivity (GVA per job) is ranked 10th of 391 local authorities.

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Workplace Jobs

23,385

Claimant Rate

2.3%

England: 4.1%

Median Annual Earnings

£38,107

49th of 348

England: £33,080

Median House Price

£317,366

1.8%

England: £290,000

Price-to-Earnings

8.3x

GVA per Job

£71,085

England: £63,763

Source: ONS, Nomis, HM Land Registry, 2024-2025·Last updated March 2026

Employment & Labour Market

Monthly claimant count rate over the past 3 years.

Source: Claimant Count via Nomis, BRES, 2020-2026·Last updated March 2026

Industry Structure

Location quotients and shift-share analysis for Rochford's economy.

The most specialised sectors are Electricity, gas & air conditioning (LQ 2.66) and Real estate (LQ 2.22). Real estate shows the strongest local competitive advantage. Professional, scientific & technical underperforms its national sectoral trend.

Largest Sector

Wholesale & retail trade

Most Specialised

Electricity, gas & air conditioning

England: LQ 2.66

Fastest Growing

Real estate

Specialised Sectors

5

England: LQ > 1.25

Source: BRES via Nomis, 2020-2024·Last updated March 2026

Economic Output

Estimated Gross Value Added for Rochford, derived from sector employment and national productivity ratios.

Total GVA

£1.7bn

GVA per Job

£71,085

England: £63,763

Productivity Rank

10

10th of 391

Top GVA Sector

Real estate

Estimates based on national GVA-per-job ratios applied to local sector employment (BRES). Indicative only. See Methodology for details.

Earnings & Income

Gross annual earnings distribution, 2025.

Median annual earnings of £38,107 are significantly above the England median of £33,080.

Median Annual

£38,107

England: £33,080

10th Percentile

N/A

90th Percentile

N/A

90/10 Ratio

N/A

Source: ASHE via Nomis, 2025·Last updated March 2026

Skills & Qualifications

Census 2021 highest qualification and occupation data.

Source: Census 2021, ONS

Demographics

Census 2021 population by age band.

The population is 85,661 with 60.3% of working age. The dependency ratio is 65.9% (above average, indicating a relatively older or younger population).

Population

85,661

Working-Age %

60.3%

Dependency Ratio

65.9%

Working-Age Pop.

51,648

Source: Census 2021, ONS·Last updated 2021

Commuting & Travel to Work

Census 2021 method of travel to work for Rochford residents.

36.1% of residents work from home. The most common commute method is driving a car or van (48.2%).

Total Commuters

40,661

Work from Home

36.1%

Source: Census 2021 TS061, ONS·Last updated 2021

Business Environment

Active enterprises in Rochford from the UK Business Counts dataset.

3,740 active enterprises operate in this area. The business base has grown by 2.6% over three years. 80.3% of enterprises have fewer than 5 employees.

Active Enterprises

3,740

3-Year Growth

2.6%

2.6%

Share of England

0.2%

Source: UK Business Counts via Nomis, 2024·Last updated March 2026

Housing & Property Market

Estimated house prices for Rochford vs England, 2015-2025.

The median house price of £317,366 is above the England median of £290,000. The price-to-earnings ratio is 8.3x. Prices have risen 1.8% over the past year.

Median Price

£317,366

England: £290,000

Price-to-Earnings

8.3x

12-Month Change

1.8%

Source: HM Land Registry, Census 2021, 2015-2025·Last updated March 2026

Place & Deprivation

Index of Multiple Deprivation 2019. Rochford is ranked 286 out of 317 local authorities (1 = most deprived).

Ranked 286th of 317 local authorities on the IMD (1 = most deprived). The most challenging domain is Education, Skills & Training (ranked 124th), while Living Environment ranks comparatively better (310th).

IMD Rank

286 / 317

IMD Score

10.4

Deprivation Percentile

10th

Source: MHCLG English Indices of Deprivation, 2019·Last updated 2019

Impact Calculator

Estimate the economic impact of investment or job creation in Rochford using regional input-output multipliers.

Source: Derived from ONS Supply-Use Tables, regionalized via SLQ, 2019·Last updated March 2026