Swale
Economic profile. Data last updated 2026-03-28.
Swale supports 53,965 workplace jobs with median earnings broadly in line with the England average.
Source: ONS, Nomis, HM Land Registry, 2024-2025·Last updated March 2026
Demographics & Population
Mid-year population estimates (2024) and Census 2021 age profile.
Mid-year population estimate of 158,379. Population has grown by 17.3% over five years, significantly above the England rate of 11.4%.
Source: ONS Mid-Year Population Estimates, Census 2021, 2024·Last updated March 2026
Earnings & Income
Gross annual earnings distribution, 2025.
Median annual earnings of £33,647 are in line with the England median of £33,080.
Gender Pay Gap
The gender pay gap is 32.3% (male median £39,187, female median £26,539). This is above the England gap of 28.2%.
Source: ASHE via Nomis, 2025·Last updated March 2026
Industry Structure
Location quotients and shift-share analysis for Swale's economy.
The most specialised sectors are Agriculture, forestry & fishing (LQ 10.70) and Water supply & waste management (LQ 2.85). Wholesale & retail trade shows the strongest local competitive advantage. Human health & social work underperforms its national sectoral trend.
Source: BRES via Nomis, 2020-2024·Last updated March 2026
Housing & Property Market
Estimated house prices for Swale vs England, 2015-2025.
The median house price of £280,222 is in line with the England median of £290,000. The price-to-earnings ratio is 8.3x. Prices have risen 1.8% over the past year.
Source: HM Land Registry, Census 2021, 2015-2025·Last updated March 2026
Benchmark to national figures
Comparing Swale to England and Great Britain averages.
Swale's median earnings of £33,647 are in line with the England average. The claimant rate of 3.8% is higher than the GB average of 3.5%.
Country averages computed from local authority-level data (England: 294 LAs, GB: 348 LAs). May differ slightly from official published national statistics.