Winchester

Economic profile. Data last updated 2026-03-28.

Winchester supports 97,900 workplace jobs with median earnings 16% above the England average. The claimant rate (2.1%) is lower than the England average of 4.1%.

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Workplace Jobs

97,900

Claimant Rate

2.1%

England: 4.1%

Median Annual Earnings

£38,352

46th of 348

England: £33,080

Median House Price

£319,407

1.8%

England: £290,000

Price-to-Earnings

8.3x

GVA per Job

£60,658

England: £63,763

Source: ONS, Nomis, HM Land Registry, 2024-2025·Last updated March 2026

Employment & Labour Market

Monthly claimant count rate over the past 3 years.

Source: Claimant Count via Nomis, BRES, 2020-2026·Last updated March 2026

Industry Structure

Location quotients and shift-share analysis for Winchester's economy.

The most specialised sectors are Wholesale & retail trade (LQ 1.51) and Agriculture, forestry & fishing (LQ 1.49). Wholesale & retail trade shows the strongest local competitive advantage. Human health & social work underperforms its national sectoral trend.

Largest Sector

Wholesale & retail trade

Most Specialised

Wholesale & retail trade

England: LQ 1.51

Fastest Growing

Wholesale & retail trade

Specialised Sectors

3

England: LQ > 1.25

Source: BRES via Nomis, 2020-2024·Last updated March 2026

Economic Output

Estimated Gross Value Added for Winchester, derived from sector employment and national productivity ratios.

Total GVA

£5.9bn

GVA per Job

£60,658

England: £63,763

Productivity Rank

176

176th of 391

Top GVA Sector

Wholesale & retail trade

Estimates based on national GVA-per-job ratios applied to local sector employment (BRES). Indicative only. See Methodology for details.

Earnings & Income

Gross annual earnings distribution, 2025.

Median annual earnings of £38,352 are significantly above the England median of £33,080.

Median Annual

£38,352

England: £33,080

10th Percentile

£12,591

90th Percentile

N/A

90/10 Ratio

N/A

Source: ASHE via Nomis, 2025·Last updated March 2026

Skills & Qualifications

Census 2021 highest qualification and occupation data.

Source: Census 2021, ONS

Demographics

Census 2021 population by age band.

The population is 127,445 with 62.6% of working age. The dependency ratio is 59.8%.

Population

127,445

Working-Age %

62.6%

Dependency Ratio

59.8%

Working-Age Pop.

79,748

Source: Census 2021, ONS·Last updated 2021

Commuting & Travel to Work

Census 2021 method of travel to work for Winchester residents.

43.3% of residents work from home (well above the national average). The most common commute method is driving a car or van (40%).

Total Commuters

60,573

Work from Home

43.3%

Source: Census 2021 TS061, ONS·Last updated 2021

Business Environment

Active enterprises in Winchester from the UK Business Counts dataset.

8,130 active enterprises operate in this area. The business base has declined by 1.2% over three years. 69.1% of enterprises have fewer than 5 employees.

Active Enterprises

8,130

3-Year Growth

-1.2%

1.2%

Share of England

0.3%

Source: UK Business Counts via Nomis, 2024·Last updated March 2026

Housing & Property Market

Estimated house prices for Winchester vs England, 2015-2025.

The median house price of £319,407 is above the England median of £290,000. The price-to-earnings ratio is 8.3x. Prices have risen 1.8% over the past year.

Median Price

£319,407

England: £290,000

Price-to-Earnings

8.3x

12-Month Change

1.8%

Source: HM Land Registry, Census 2021, 2015-2025·Last updated March 2026

Place & Deprivation

Index of Multiple Deprivation 2019. Winchester is ranked 293 out of 317 local authorities (1 = most deprived).

Ranked 293rd of 317 local authorities on the IMD (1 = most deprived). The most challenging domain is Barriers to Housing & Services (ranked 99th), while Education, Skills & Training ranks comparatively better (304th).

IMD Rank

293 / 317

IMD Score

9.6

Deprivation Percentile

8th

Source: MHCLG English Indices of Deprivation, 2019·Last updated 2019

Impact Calculator

Estimate the economic impact of investment or job creation in Winchester using regional input-output multipliers.

Source: Derived from ONS Supply-Use Tables, regionalized via SLQ, 2019·Last updated March 2026